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5-Day Intensive Startup Course

Business Training Empowers People To Realise Their Dreams And Improve Their Lives.

Business Growth Direct offers a 5-day Intensive business training course which will then be followed up on by giving you 6 months of FREE World class business coaching and mentoring. This course is designed to give both those wishing to start their own business and those already operating all the tools and information they require to run a successful company. With our training course completed you will be able to start, market and fully maximise any business whether the business is on or offline, a product or service. After our course you will leave with all the knowledge needed.  Our courses are designed to be easy to follow and understand without any jargon or fluff as we concentrate on only what matters.

Business Blueprint

Day 1.

  • Your business idea is where it all starts. Is it good? Will people want it? How do I get it to market?
  • We will validate the success potential of your idea.
  • You will be shown how to carryout correct market research.
  • We will decide upon the correct digital marketing channels to find your ideal customer.
  • We will go over how you can drive targeted traffic to your website using digital marketing.
  • We will go through your DiSC assessments. DiSC is a powerful tool for determining personality which will help you in your future hiring and decision making. Info About DiSC

Lead Magnets, Tripwires and Funnels.

Day 2.

  • Lead Magnets, we will find the best type of lead magnet for attracting your ideal customer.
  • We will show you how to design and build your own lead magnets.
  • We will show you what a tripwire is and how to build one.
  • You will understand what a splinter offer is and how and when to use one.
  • You will learn how to build an automated system which will capture your leads and send them your marketing messages.
  • You will be shown how to use tactics to up-sell and cross-sell to existing customers.
  • We will show you how to drive targeted traffic from qualified prospects.
  • You will understand how to build a funnel and fill it with potential customers.

Customer Value Optimisation

Day 3.

  • How to craft a “Statement of Value” that perfectly positions any product or service and gives your ideal customers EXACTLY what they want (even when they don’t even know they want it)…
  • The L x C x M x F = GP formula that consistently doubles revenues…
  • The two types of doubt almost every customer experiences, and how to boost conversions by inoculating against them ahead of time…
  • How to use “bundling” to de-commoditise a commodity product or service…
  • How to optimise all of your existing marketing funnels by applying the “5 Things” methodology…
  • How to deploy an automated, 5-phase follow-up system that converts more leads into buyers, and more buyers into multi-buyers…

Social Success Cycle

Day 4.

  • The “Social Success Cycle” framework that gives you instant clarity on the 4 categories of social media marketing activities (and the category every business should begin with).
  • The “10-Minute Social Media Audit” that immediately identifies gaps in your social media marketing so you can close them.
  • How to recognise and leverage the strength (and avoid the weakness) of both “Seeker” and “Engagement” social media channels.
  • The “Feedback Loop” process that exponentially increases the impact of social media marketing on product/service development, customer service and content creation.
  • The simple 3-Step Social Media Customer Service Plan to deploy when dealing with angry customers on public social channels.
  • How to use content & social media to intersect with “The Customer Journey” from the Awareness to Conversion stage.

Learn How To Turn Ice-Cold Prospects Into Can’t Stop Buyers.

Day 5.

  • The 3-step traffic SYSTEM that automates relationship building and turns cold prospects into brand evangelists…
  • Not sure where your market is “hanging out” online”? Don’t worry, we’ll show you how to find them and give you a look into the 7 top traffic sources…
  • 26 offer types that you can use to cold, warm, or hot traffic to ensure you’re acquiring customers on autopilot…
  • What to do when your campaign “just ISN’T converting” (this happens 80% of the time)…
  • Exactly how to set up your campaigns so they update themselves dynamically and automatically, so you can set them up once and let them update and optimise themselves!
  • Most importantly, we show you how to SCALE your campaign once you have a winner so you build massive subscriber lists while avoiding the ad fatigue that can lead to increased click costs…


Business Growth Direct wіll continue tо support уоu аftеr уоur 5-day соurѕе hаѕ finished. Once your 5 day course is over we then follow up by giving you 6 months of FREE World class business coaching and mentoring. This will consist of a monthly Group Mastermind Session. Eасh Mastermind Session runs fоr 3 hours аnd іѕ designed tо bе а place whеrе our members саn confidentially talk аbоut topics аnd issues thеу nееd hеlр with.

Wе wіll provide уоur monthly dose оf business excellence tо support уоu аѕ уоu learn tо stand powerfully оn уоur оwn 2 feet, tap іntо аn elevated level оf leadership fоr greater impact & influence, аnd create high-performance асrоѕѕ уоur organisation, уоur business аnd уоur teams. Thіѕ іѕ уоur opportunity tо play а bigger game ѕо thаt уоu trulу саn manifest thе life уоu desire most. 

About Your Instructor

Business Growth Direct іѕ led bу Henry Fitzsimons CPBC. Henry hаѕ bееn thеrе, dоnе it and having done so gained vast 1st hand business knowledge over the past 30 years. Hе hаѕ opened businesses іn mаnу dіffеrеnt industries, operating worldwide, quickly gоіng frоm start-up tо Million рluѕ turnovers іn lеѕѕ thаn а year, hе hаѕ sold оr franchised thеѕе ѕаmе businesses, spent millions оn digital marketing learning 1st hand what does and does not work аnd іѕ а member оf аnd travelled tоо mаnу professional business organisations аrоund thе world. Hе hаѕ hаd huge success аlоng thе wау all оf which will bе shared wіth you.

Certified Business Coach PBCA.

Certified Digital Marketer Partner and Trainer.

What Can Be Difficult to Find.

Business advise from someone who has not only been where you are now but has also been:

  1. Where you started.
  2. Where you want to get to.

My name is Henry Fitzsimons and I can help you grow your business.

Why I Can Help You.

List of Business Achievements

  • I have travelled to Asia on many different occasions where I visited well over 100 manufacturing plants, making deals and then importing 40ft containers of products, successfully supplying these same products worldwide via website’s built and marketed by myself.
  • Took an idea from start-up with no sales and no brand recognition to a business with sales throughout Europe and North America of €34,000 per week inside 10 months.
  • Spent millions on marketing my own businesses including digital/online, national radio, newspaper and roadside billboards, working out 1st hand what does and what does not work.
  • At 18 years of age overseeing 32 staff in a car workshop where we used the latest cutting-edge innovations in the car bodywork industry.
  • Being asked by Google and then spending the day with them at their headquarters in Dublin so they could understand my strategy, a strategy which resulted in week on week sales of €70,000 for one of my businesses.
  • Opening a speech and language therapy clinic where we were able to employ a fully qualified speech and language therapist and offer free therapy to children who were experiencing difficulty in this area.
  • Being a certified trainer and partner of one of the world’s leading Digital Marketing companies.
  • Turning my hobby into one of the world’s largest residential dog training companies supplying trained dogs to Europe, North America and Asia employing 20+ staff.
  • Turning another hobby into Irelands largest importer and breeder of Discus (Tropical Fish) and freshwater Stingray from South America.
  • From an idea to a start-up. I started a fireplace business by borrowing 3 fireplaces from a fireplace manufacturing company, visiting various outdoor market’s where I would take customer sales’ orders, to opening 2 of the largest fireplace showrooms in Ireland, travelling to and importing fireplaces from China and employing a team of 16 staff inside 18 months.
  • Being accepted onto and passing as a certified professional business coach by North Americas leading business coaching company.

Our Guarantee To You!

If our training does not show you how to bring in an absolute minimum of 10x and closer to 100+ x the cost of the course we will refund 100% of your money, No Questions Asked!!
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